And it kept happening, and happening, and happening. But as a customer of Spotify Premium, it was more annoying than anything to be paying for something that failed to work. It felt like Kevin was the one person I could never escape, an irritating grade school bully whose sole purpose in life was to hit pause on my Spotify as soon as I hit play.Īt first, sure, it was a subtle annoyance.

As I soared 30,000 feet over the Pacific Ocean, with no access to Wi-Fi.

While I was driving down the coast of California without cell reception. When I was walking the streets of Manhattan. Some dude named Kevin kept hopping into my account and hijacking it. Nor do I frequent the music of Miles Davis (I mean I like it, but I do not care to listen while I am contorting my body like a Tetris figure to fit in a crowded New York City subway car).

Every so often, while I'm listening to music on the app, it'll stop abruptly and I'll get a message that has become the bane of my existence: Now Playing on Kevin's Echo. I know all of this because Kevin and I have been linked at the hip (digitally) for years, all through a connected Spotify account. Amazon may be building a new brain for Alexa

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